Nvidia, Microsoft and OpenAI are good names to dip into sales pitches as the hype for generative AI builds, and Snowflake CEO Frank Slotman added them at Snowflake’s Summit 2023 event in Las Vegas. Nvidia CEO Jensen Huang joined Slootman for a “fireside conversation” Monday night. Tuesday morning keynote.

“A large language model turns any knowledge base of data into an application,” Huang told the assembled audience.

“The intelligence is in the data,” Slotman added.

Snowflake’s partnership with Nvidia may provide an alternative of sorts for companies concerned about ChatGPT and private information. While ChatGPT soared in popularity when it launched late last year, one complaint about the AI ​​service is that once data is entered, that data isn’t “forgotten” — it stays in the AI ​​as part of its learning.

is reading: Snowflake expands Microsoft partnership to bring AI to its data cloud

Engineers at Samsung Electronics.

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They found out the hard way in April, when they pasted lines of secret code into ChatGPT to try and get AI to fix an encoding problem – but once put into ChatGPT, that data becomes “property” of ChatGPT’s “brain”. back in May, Samsung has banned the use of ChatGPT as a result of.

Using Nvidia’s NeMo framework for AI developers, which was introduced back in September, Snowflake said its customers will be able to use the data in their Snowflake accounts to build custom large-language models, or LLMs, “for advanced generative AI services, including That chatbot., search and summarise, “And having the ability to customize LLM without moving data enables proprietary information to remain fully secured and governed within the Snowflake platform.”

With Snowflake using NeMo, customers aren’t sending data to a growing centralized AI, Manuvir Das, president of Nvidia’s enterprise computing business, told MarketWatch at a previous press conference. He likened copy-and-paste: once a customer starts entering data, the customer doesn’t use the original AI model but a copy, which they now alter by adding data.

“Actually, there is now a copy of the model, and that copy only belongs to that customer,” Das explained. “Nothing that happens in that version reverts to the original base model.”

Back in March, ServiceNow Inc.

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It has collaborated with Nvidia on generative AI, and Das said the company is already using NeMo to “train custom models for each of its customers.” Nvidia’s Huang also appeared personally at the ServiceNow event to announce the announcement.

is reading: The analyst says Nvidia is the only chip maker in the near term to “gain and lift” when it comes to AI

One of the biggest IPOs of 2020 was Snowflake’s initial public offering, as an investment from Warren Buffet’s Berkshire Hathaway.

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Significant sales growth attracted investors and pushed its valuation above $100 billion. Snowflake’s market capitalization was less than $60 billion as of Monday’s close.

For the year, Nvidia shares are up 178%, Snowflake shares are up 18.3%, and Microsoft shares are up 37%. Dow Jones Industrial Average

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And
Of which Microsoft is among its 30 components, the S&P 500 Index rose 1.7%

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It advanced 12.7% and the technology-heavy Nasdaq Composite

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It increased by 27.4%.