Derek Jeter, along with his wife, model and TV presenter Hannah Jeter, will participate in the new Grand Wagoneer’s “Eyes Wide Open” campaign as part of a long-term partnership.
DETROIT – New York Yankees legend Derek Jeter and his wife Hannah Jeter have agreed a multi-year deal with Jeep to promote the company Grand Wagoneer SUV.
Short Hall of Fame and Hannah Jeter, model and TV presenter, will star in a new ad campaign for the luxury full-size SUV. A 60-second ad showing the car and the pair aired Friday night during the first game of the World League Baseball Championship between the Houston Astros and the Philadelphia Phillies.
Olivier Francois, Chief Marketing Officer at StilantsJeep, who owns Jeep, said the Gitters were chosen because of their family, their rise to fame and their connection to the state of Michigan. Derek Jeter grew up in the state where large SUVs are produced.
“We needed a figure to symbolize American success,” Francois told reporters during a press conference. “They are just the embodiment of the American dream.”
Stellantis, which was formed by the merger of Fiat Chrysler and France-based Groupe PSA In January 2021He declined to comment on the cost of the partnership and advertising campaign.
The Grand Wagoneer, which can exceed $110,000 when fully loaded, is a luxury three-row SUV. It is an important product as the American SUV brand is trying to raise the bar in the market.
Francois, who is it Famous for creative ads with celebritiescomparing the new campaign to the 2011 Super Bowl ad with Detroit rapper Eminem.
Just like the Eminem commercial, the commercial with the Jeters cycles between scenic, crafted, and star-studded city locations, with audio commentary heavily discussing rebirths, dreams, and success.
The campaign was filmed in New York City, including Greenwich Village, as well as upstate New York. Created in partnership with Highdive Agency in Chicago.
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